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The Londa Beach Hotel is a unique boutique hotel located in Limassol. It's a gorgeous hotel with a design and character that makes for a fantastic getaway.
Boutique hotels are world renowned for their personalised service and intimate environment. We wanted to find out a little more about what differentiated a boutique hotel from any other and so we had a chat with Jochen Niemann, General Manager of Londa, to explain.
This is what we found out.
1. What exactly is a boutique hotel and how does it differ from any other hotel, 5 star or otherwise?
The definitions vary according to the reference source that you choose, however all agree that a boutique hotel has between 10 and 100 rooms. Recurring terms describe such a property as a lifestyle hotel which is unique in design, atmosphere and character, and offers high level of quality in its facilities, often also luxurious.
2. Is there something you would expect to find at a boutique hotel that a normal hotel would not have?
Thanks to its smaller size this would be the intimate atmosphere and highly personalised service.
3. How does the Londa maintain the quality and service required to be a boutique hotel?
Thanks to our great team of employees, we are able to maintain close guest contact and build relationships. Guest feedback is closely monitored and our service accordingly analysed and adjusted.
4. What does running your hotel involve; what’s your typical day?
The beauty of being in the hospitality industry is that there is no typical day. When dealing with guests at such a personal level the routine work is kept to the very minimum.
5. What are your biggest challenges?
Being an independent hotel, the Londa lacks the magnitude of marketing resources that member hotels of large chains can rely on. In order to overcome this situation, we recently joined the marketing alliance Small Luxury Hotels, which is internationally known as a well established and trusted luxury brand.
6. What is the general feeling about boutique hotels in Cyprus? Have Cypriots caught onto the concept of what a boutique hotel is or do they simply put it into the same category as any other hotel, 5 star or otherwise, on the island?
Cypriots are travellers and as such, have a very good understanding of what a boutique hotel stands for and what to expect. Checking into a five star boutique hotel one can and should expect at least the same level of luxury service as known from a 300 bedroom five-star property. The only difference being that due to its smaller size, the boutique hotel does not have multiple F&B outlets and can only offer a limited number of other facilities.
7. How has the recent recession affected boutique hotels? Have they been hit as hard as any other hotels in the region?
Boutique hotels usually target niche markets. The Londa caters both for couples in the leisure market as well as for the individual business traveller. We do not need to fill hundreds of rooms with families on all inclusive packages, meeting and incentive groups, wedding parties etc. In economically challenging times, niche products always have an advantage.
8. Do you expect to see more chains operating boutique brands? If yes, do you think they will be a threat to the established boutique hoteliers?
Internationally operating hotel chains have the tendency to be present in every market segment. Many have already launched their own boutique brand, the latest being Canopy by Hilton and there will be more to come. The majority of these new brands are targeting the Millennium generation, offering lean luxury, a hotel experience rich in high-tech but with fewer services and facilities. These operate on or below a classified 3 star level, similar to low cost airlines. I believe these new brands are competing with each other but not with the established full serviced luxury independent boutique properties.