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5 Things Your Competitors Can Teach You About SEO

09/03/2016 - by Webarts Ltd.
1. Look At The Keywords They Choose
Read through your competition's pages and see if you can identify which keywords they are focusing on for their pages. Currently, the keywords present on any page should be around 1-2% of the content and no more. Going outside of this range can cause your page to be mis-ranked, especially if there are too many.

You can also try for more specific keywords. For instance, adding on the city to a keyword helps to narrow it down further. This is a very good technique for small businesses. People use more specific keywords to narrow down the number of results, so you should take advantage of this.


2. Check Your Title and Meta Tags
Creating a title that contains the keywords you are targeting is a big signal to search engines what your page is about. The title tag is arguably the most important tag on a webpage. It tells the search engines what a page is about, like a subtitle for a book. If you don't have a title tag, Google may assign one based on what their software think it's about.

The meta tag is a brief summary (160 characters) of what the page is about. If this is not set, Google will take the first paragraph of information it can find and use it. Unless you want the page to be found that way, make your own meta tag.


3. Stay Within the Word Limits
The length for title tags is ideally 55 characters or less, and meta tags should be 160 characters or less. If these tags are too long, Google will continue the tag with an ellipse indicating that the title has been cut off due to excess length. SEO Experts keep the length short and the most relevant words to the left to emphasise to Google that's what you want to focus on (or to the right if your language reads right-to-left).

The title tag is also what is displayed on the browser tab and how a bookmark will be identified by default. This is another reason to keep the title tag very clear so the reader can understand who you are and what the page is about. Take a look at the competition's names for their pages. Are they clearer than yours?


4. How Are Your Links?
The key thing that Google looks for in relevancy is the number of links to and from your site and whether they come from outside the website or inside of it. Internal links make your website look like a cohesive whole. External links show where people can find additional information related to your topic. If the correct resources are chosen it sends the message that they are knowledgeable about their websites subject.

More links isn't necessarily better though. Just a few are good. Again, study your competition's pages. How many links are on the page? Do they point inside the site or outside the site? Are the links relevant?


5. Are You Using The Available Tools?
Sometimes it's easy to see what a competitor is doing, but if they have a very complex site then it's good to use some help. Tools like SEMrush and AHrefs can dig into your competitor's websites and find out all sorts of interesting SEO-related information. They are incredibly useful for finding data on keywords that a successful competitor uses. With that information you can update your own pages to better effect. For instance, you can attempt to target the same keyword, or find a unique keyword they don't use but your customers are looking for and incorporate it onto your site.

Excelling at SEO is an effective way to set yourself apart from competitors and learning from the competition is one of the best ways to improve your website. These topics just scratch the surface though! Remember, after making an SEO related change it can take a week or two for Google to re-rank your page. Use that lag time to study more about how you can use modern SEO techniques to improve the visibility of your website over your competitors.

--

Webarts is a Digital Agency that is strongly committed to the success of their clients and through their passion for performance-driven websites and inbound strategies.
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  • 25/02/2016 - by Write CY

    Write CY: Marilena, social media has seeped into our everyday connected existence at almost every level. Can you get by today without having a blog or a Facebook or Twitter account?

    Marilena Zackheos: Sure you can! But you might be missing out on real-time news, publicity for a range of events, personal and professional connections, as well as creative pockets for engaging in online and offline communities which may interest you. And that’s a real shame.


    WCY: How else can using social media improve our lives in meaningful ways?

    MZ: When I first joined Twitter, I was blown away by the amount of information I could access in a matter of seconds that was specifically tailored to my interests. Learning to use Twitter as an information nucleus for your daily news—which is one of its main strengths as a platform—can be extremely rewarding.

    In addition to making it super easy to search for topics that interest you, Twitter also puts up a lot less barriers than other social media platforms to connect with people from all over the world. Facebook is largely limited to “friend-of-a-friend” networking but microblogging through Twitter allows you now to interact with people you would have otherwise had no direct contact with (including celebrities and top people in any field or business).

    The direct messaging functions in Twitter and Facebook, as well as the discussion forums and comments sections on blogs, are providing largely trouble-free systems to easily connect with others, reach people remote to us, and achieve fast communication.


    WCY: Ok, we’ve covered the personal angle. What about businesses and entrepreneurs? How can they exploit social media

    MZ: Well, in terms of marketing yourself or your business, a blog post, for instance, that is shared on Facebook or retweeted on Twitter can go a long way. You can easily spread the word without relying on external media channels and you can make sure that you are in control of the exact message that you want to disseminate.


    WCY: What are some of the biggest mistakes entrepreneurs make when trying to create a brand using social media?

    MZ: One of the greatest mistakes is creating a brand that does not address real people’s needs from the get-go. In other words, if the writing on a blog, a Facebook account or a Twitter account does not show a clear sense of the people whom you are addressing, the content will flop, no matter how interesting the subject. Ultimately, if no single person consistently needs the information you are creating or curating on your social media platforms, you will have no interaction with that content. Vague posts that are directed to no specific person in mind at all will inevitably elicit a reaction from that very type.

    Related to this point is the caveat that effective social media content must first and foremost be useful. The other great mistake people make is not stating clearly how something is beneficial for your targeted audience. Status updates like “buy this book” or “sign up for this class now” are ineffectual when they do not satisfy the social media users’ curiosity about the product or if they do not promise specific reward or value.


    WCY: Best-selling author (and former snow cone peddler) Jonathan Franzen has publically stated that no writer should be plugged into the Internet when writing. How can we integrate social media into our lives while still focusing on our work?

    MZ: I had no idea he was a snow cone peddler! Is that even true? Let me look that up. Does he have a Twitter account? What were we saying?

    Social media can be distracting and time-consuming if we let it. The best way to limit this distraction is, I believe, to allocate a clear goal to each of the social media platforms and accounts we are using. Decide first: Will you be using your personal Facebook account for fun and to connect with friends, while using your professional Facebook account to increase your blog’s traffic? Will you be using Twitter for status updates and Facebook for marketing your business or product? Will Twitter be your main tool for staying updated in your fields of interest and Facebook for creating more close-knit social networks?  Differentiating between Twitter, Facebook, and Blogging use can be grounding and over the long haul more valuable to you.

    Back to Franzen, I do find it invigorating to switch off completely from the Internet on certain occasions. But for the most part, on a daily basis, I remain active on Facebook in particular. I use it to exchange ideas and documents related to my work, to allow me to serve as a resource for my connections, as well as maintain and build relationships. All of these are integral to enhancing work effectiveness both psychologically and practically, to establishing new opportunities, and to giving and receiving assistance and advice.


    WCY: We’ve covered a lot of ground, and this has been extremely helpful. My last question is for readers with little social media experience. What’s the first step for someone to become social media literate?

    MZ: There really is no “easy” way for someone to become social media literate. Some people may be more naturally gifted at engaging others on social media, however, it takes a lot of trial and error for all before solidifying a convincing voice and social media strategy that will work for each specific individual or business. Luckily though, we know of certain tactics that have been proven to work more than others and we can certainly teach these. I’ll be sharing some tips myself, using social media writing as a frame of reference, at an upcoming 8-week course that starts March 2, 2016.


    WCY: Thanks, Marilena.

    MZ: My pleasure.

    A little bit about Maria Zackheos

    Marilena Zackheos studied Philosophy, Poetry Writing, Postcolonial Literature, and Cultural Studies in the United States and the United Kingdom. She is co-editor of VILE WOMEN: FEMALE EVIL IN FACT, FICTION AND MYTHOLOGY (Inter-Disciplinary Press, Oxford UK, 2014) and of THE ROLE OF EDUCATION IN MULTICULTURAL CYPRUS (forthcoming in 2016.) She is currently Director of The Cyprus Center for Intercultural Studies and Assistant Professor of Social Sciences at the University of Nicosia. She teaches social media literacy. Her debut poetry collection, CARMINE LULLABIES (a bookworm publication), will hit the stores on February 20, 2016.

    For more information on Marilena’s upcoming course Writing for Social Media, click here

    Enrich Your Life with Social Media

  • 05/09/2014 - by Daxi Magazine

    The Daxi Business Awards were founded in 2011 as a way of giving recognition to small to medium size businesses originally in the Famagusta region.

    After two successful awards events, the scheme has now been extended to include businesses from the Larnaca region also, bringing together the people & businesses of the Eastern Cyprus community. This promises to be the biggest Awards event ever seen in Cyprus!

    Initially the public will have the opportunity to nominate businesses for various categories who they feel are worthy of recognition in relation to each award criteria. Any legitimate business within Eastern Cyprus can be nominated whether they have many staff or are a 'one man band'. Businesses DO NOT have to be Daxi advertisers or have any business relationship with a panel member to be eligible for nomination, this is purely the choice of the general public.

    A panel of experts will then research all nominated companies in relation to their various award categories & each business will have a one to one interview on their premises with a member of the Business Awards Panel.

    Panel members are selected for their knowledge experience & expertise in dealing with a large variety of businesses in various fields. Where possible panel members will interview businesses they have little or no knowledge of to give an impartial view on each business & their eligibility for the award. This years panel will be announced over the coming weeks.

    The panel will meet after all interviews & research has been carried out to discuss each award category, the nominees & the results & findings. The panel will then debate each award until a unanimous decision is made in relation to the winner of each category.

    All category winners will receive a hand made Award & a framed certificate.

    Business Of The Year will receive over €5,000 worth of business prizes including €2,000 advertising in Daxi Magazine, €700 cash & 1 Years Gold advertising membership on Cyprus Eastern Forum plus one years premium advertising package on Cyprus.com.

    The winner of the Outstanding Contribution To The Community Award which is decided by the public vote will receive a €500 donation towards their charity or organisation from Daxi Magazine.

    There will also be a charity raffle on the night with proceeds being divided between all nominated charities.

    After the panel have met & made their unanimous decisions on each category the winners are then a closely guarded secret of until the awards evening itself.

    This year the Eastern Cyprus Daxi Business Awards will be held on 31st January 2015 at The Zappieon Palace in Dherynia. A bus service will be arranged for those traveling from the Larnaca area. Details of how to purchase tickets are on page 17. Business Owners, Charity or organisation members & the general public are all welcome.

    2011 Winners

    Business Of The Year - Thimonia Bakery
    Best Newcomer - The Auction Room
    Innovation - Petra House Interiors
    Outstanding Customer Service - Tasos Vets
    Outstanding Achievement - Essential Consulting
    Lifetime Achievement - Blueberries Restaurant
    Outstanding Contribution To The Community - The Eastern Cyprus Ladies
    Heart Of Gold Award - Christiana Dipli

    2012 Winners

    Business Of The Year - Home & Wood Home Improvement Store
    Best Newcomer - Blood Brothers Tattoo & Piercing
    Innovation - Home Of Holistics
    Outstanding Customer Service - Garden Plus
    Outstanding Achievement - Blue Spice Restaurant & Bar
    Lifetime Achievement - Forsos Enterprises
    Investment In People - Tempo Dance & Theatre School
    Outstanding Contribution To The Community - The Cyprus Alzheimer’s Association - Famagusta Branch
    Heart Of Gold Award - Virginia Erskine

    The Daxi Business Awards 2014

  • 01/07/2014 - by Gary Vaynerchuk

    I truly believe that when I go and make time to do an interview for a podcast or blog (even though my handlers think it’s stupid), that I then have leverage with that content producer. It’s a funny statement, and I know it feels kind of dark. I mean I am so happy that my generosity is viewed in a nice way and contributes to me having a nice reputation, but I’ve said it before: I’m not Mother Teresa. I just think it’s a smart thing to do. I’m extremely good at building that emotional capital.

    Now do I cash-in on that leverage? Sometimes. I actually prefer not to. I’m very “Old-school, Eastern European”, so I don’t like to ask for favors. I actually hate that I have a book coming out this winter, and I have to use this leverage to go in for the sale.

    I enjoy the times when I’m not asking for anything, because then I’m totally self-sufficient.

    That brings me to the other half of the equation, which I think is huge, and that is having zero expectation for others. The reason that I’m able to give so easily and create that leverage is that I never assume that someone will reciprocate and come through for me.

    Both of those sides have to be in play in order for this system to work. If things get out of balance, one way or another, someone’s going to end up feeling bad. It’s emotional. It’s taxing. My dad, for example, is just the greatest dude, but boy does he ever get let down by people. I’m just not like that, and that allows me to play through and keep giving. What I love best about this is that it allows me to be extremely happy 99.99% of the time. Lack of expectation and generosity are two very lucky traits I have, and they’re something that I implore more of you to focus on.

    --

    Thanks for reading! For more, be sure to follow me on Twitter: @Garyvee

    This content was originally posted on Medium by Gary Vaynerchuk. Gary is a serial entrepreneur, Best-Selling Author, and co-founder of VaynerMedia. A digital and creative agency dedicated to helping Fortune 500 brands tell their stories on today’s platforms. His new book Jab, Jab, Jab, Right-Hook: How to Tell Your Story in a Noisy Social World is available now.

    Leverage – you need it everywhere. Or do you?

  • 13/06/2014 - by Lykle Schepers

    In several science fiction movies, facial recognition is used to target advertising while the “subject” is walking past. It is never really part of the story, it is merely used to show how advanced the technology of the future is.

    Unfortunately, it is no longer future. Facebook has developed a tool that can recognise faces almost as good as we ourselves can. Facebook no longer has to wait for you to add your name to a tagged image, it can do it automatically. Even if you don’t want it. Facebook are not the only ones. Everybody is working on it and it will not take long before it is easy and practical to use.

    The major issue with this is that the legal framework is not in place to protect you. It will become easy to track your every move as you walk through a city, enter a shop or go out to dinner. Your every move can, and probably will, be monitored. Any shop would love to know it is you who walks into their store, what you bought before and therefore what to target you with.

    All this information about your movements, behaviour and activities can be stored, sold and used without you being aware of it or being able to do anything about it. Cameras are already ubiquitous and will only increase in numbers.

    As there is no legal framework, this can become a serious threat to your privacy. There are no rules that determine if a company is allowed to register your every move, or what they can do with the data. Already your movements on the Internet generate tracking data and that data is sold for marketing purposes. It is a small step to include the physical world to that tracking. Shops are trying to do it now, using WiFi to track people in the stores. Now combine that with facial recognition and the circle is complete. They know who you are, your behaviour on the Internet and your behaviour in the real world. Big brother is watching you? No, big companies are watching you and making money doing it.

    Are You Worried?

  • 01/07/2014 - by Gary Vaynerchuk

    I truly believe that when I go and make time to do an interview for a podcast or blog (even though my handlers think it’s stupid), that I then have leverage with that content producer. It’s a funny statement, and I know it feels kind of dark. I mean I am so happy that my generosity is viewed in a nice way and contributes to me having a nice reputation, but I’ve said it before: I’m not Mother Teresa. I just think it’s a smart thing to do. I’m extremely good at building that emotional capital.

    Now do I cash-in on that leverage? Sometimes. I actually prefer not to. I’m very “Old-school, Eastern European”, so I don’t like to ask for favors. I actually hate that I have a book coming out this winter, and I have to use this leverage to go in for the sale.

    I enjoy the times when I’m not asking for anything, because then I’m totally self-sufficient.

    That brings me to the other half of the equation, which I think is huge, and that is having zero expectation for others. The reason that I’m able to give so easily and create that leverage is that I never assume that someone will reciprocate and come through for me.

    Both of those sides have to be in play in order for this system to work. If things get out of balance, one way or another, someone’s going to end up feeling bad. It’s emotional. It’s taxing. My dad, for example, is just the greatest dude, but boy does he ever get let down by people. I’m just not like that, and that allows me to play through and keep giving. What I love best about this is that it allows me to be extremely happy 99.99% of the time. Lack of expectation and generosity are two very lucky traits I have, and they’re something that I implore more of you to focus on.

    --

    Thanks for reading! For more, be sure to follow me on Twitter: @Garyvee

    This content was originally posted on Medium by Gary Vaynerchuk. Gary is a serial entrepreneur, Best-Selling Author, and co-founder of VaynerMedia. A digital and creative agency dedicated to helping Fortune 500 brands tell their stories on today’s platforms. His new book Jab, Jab, Jab, Right-Hook: How to Tell Your Story in a Noisy Social World is available now.

    Leverage – you need it everywhere. Or do you?

 

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