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Meetings, Meetings, Meetings!

01/12/2016 - by Andrie Penta
I was training a team of people on Time Management the other day and I mentioned that a large percentage of our work days (during a year) are consumed by meetings which are out of our control. People in the room thought that especially in small to medium companies this is very typical. We moved on to discuss how meetings can and cannot be productive. Out of the discussion, we all agreed that meetings should have a purpose to accomplish.
Meetings should improve productivity, teamwork, communication, attitude, motivation and the overall wellbeing feeling, at work. In my experience, leaders and managers allocate almost half of their daily work hours in preparing and holding meetings, which does not leave much time for actually getting things done.

So, why are the majority of meetings unproductive?

1. Lack of Agenda

Prior to the initiation of any meeting, make sure that everyone is on the same page. Clarify the meeting’s agenda and the purpose it is trying to serve. Tell your team what the main objective of getting together is, and determine how the meeting will progress. In case you notice that your meetings are taking much longer than what was initially estimated, they probably lack a clear purpose.

2. Poor Moderation Skills

If you are aware that a specific member of your team knows more about a topic of discussion than you do, let them lead that part of the meeting to keep things moving quickly. It saves time, while keeping your team alert and ready to speak.

3. Emotional Reasons

Often employees feel frustrated when they cannot express themselves freely. Frustration arises when they have things to say but need to hold back because they are afraid of stepping on each other's toes. Prevent this frustration by establishing a code of conduct. Set a time limit on the meeting and allow specific portions of time for each employee to speak. Don't let politeness interfere with getting things done.

4. Inviting the wrong people

When people lose attention by sneaking emails on their smartphones rather than actively taking part in the meeting, it is a strong signal that the content of the meeting is not correct. If you have come to realise that you are only fully engaging one or two employees at a time while everyone else checks their phone or daydreams, then you're wasting time.

5. No Follow-up

Follow-up is key to successful meetings, especially if you have assigned tasks and deliverables. Keep track of the end result, and don't rely on just your own thoughts. Get a sense of whether or not your team thinks the purpose you set out to achieve at the beginning was actually fulfilled. Be open to suggestions on how future meetings could be improved.

6. Boredom

Repetitive meetings can make people feel tired and often overwhelmed. By shifting between various meeting locations, you prevent boredom and increase participation and productivity. Often a simple change of scenery can bring back the good energy of the team, which leads to good ideas. Ask your team if they enjoyed the change of scenery. If they enjoyed it but didn't find it constructive, try something else the next time.


About the author:

Andrie Penta is a Soft Skills Trainer and Marketing Consultant with over 10 years of hands-on experience. In 2013, Andrie was nominated for the Business Woman of the Year Award. In 2012, through a European Commission initiative, she was assigned the role of a Business Mentor. In 2011, she was chosen to represent Cyprus at the "Women in Leadership" mission in the USA. In 2010, Andrie was nominated by the European Commission, as "Female Ambassador Entrepreneur for Europe".  Andrie is a Certified Trainer by the Cyprus Human Resource Development Authority.

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  • 10/11/2016 - by Andrie Penta

    I don't care what they say about me as long as they spell my name right”, was the PR phenomenon until recently. I can clearly recall people telling me, “any advertising is good advertising” and “there is no such thing as bad publicity” - everything believable until you get into the PR game.

    From a theoretical side of view, as long as people are talking about you, it’s a good thing, simply because your name is on the top of people’s minds, keeping you relevant. In some cases, this is true and acceptable, but what happens in the cases of well-known brands such as BP? I am sure they did not enjoy being on top of peoples’ minds for the worst oil spill in US history. The same goes for Toyota, which had to recall faulty and dangerous vehicles and bear a 10% sales drop.

    There are numerous examples of people and brands that have been hugely affected by bad publicity, therefore the claim that no publicity can do harm is clearly open to question.

    While all of the brands I mentioned can and likely will eventually recover, the bad publicity they’ve received has done some serious damage for at least the short term and maybe longer.

    Therefore, I would feel more comfortable in claiming that all publicity is good if it is intelligent and well-targeted.

    There are businesses that aim for publicity of any sort and prepare wrong material for the wrong audience. They share valuable content in exchange for a tiny credit on an obscure website in the often unrealistic hope that this effort will somehow extend their reach and strengthen their brand presence.

    In some cases, it does. If you're promoting the grand opening of Grandma's Italian Restaurant, you want to spread the word in the local community far and wide, so you send a press release to every nearby media outlet. Or, if you've just written a book about general business management practices, you offer business Web portals the opportunity to excerpt from your book. In most situations, however, a targeted approach is more effective.

    Blanketing the masses with your press releases, pitches and content has too many potential drawbacks. Here are four:

    1. Promoting your news to those who aren't likely to ever become your clients or customers is a waste of time and financial resources.

    2. Poor PR and content placement runs the risk of driving traffic away from your own website.

    3. If the outlet where your news or content appears has a less than stellar reputation or is packed with cheap pay-per-click ads and unedited or unfocused content, being associated with it can harm your reputation and brand.

    4. Giving away valuable content may benefit the recipient more than it benefits your business or brand. By contrast, posting content on your own site may be a better way to use and disseminate it.

    The most effective use of your public relations and content marketing dollar is to target your appeals to editors, reporters, bloggers and other influencers who have previously shown an interest in covering news or ideas you write. You might also focus on outlets whose audiences care about companies like yours or who may like your products and services.

    Not only is there bad publicity but there are a lot of nebulous media outlets that will print and promote anything. In those instances, your message is wasted on an audience that doesn't care about you or your news. Worse yet is when those who are interested conduct a search for information about your business or related news, they're pointed to a media outlet that has absolutely nothing whatsoever to do with you. This deflects readers away from your site and devalues your news and brand.

    There's an old saying that goes something like this:  "All publicity is good publicity, as long as they spell your name right."  Frankly, as a marketing professional, I would pretty much agree with that.  Publicity means visibility, which generates awareness that could lead to interest, which combined with the credibility that earned media endows, could very easily lead to sampling or a decision to buy.

    Even if there is a small glitch in the system, say for example that the name of your product, service, or a web site is misspelled in the story, then that in itself may be an opportunity for more press, and even more visibility, which only reinforces the original piece.

    But what about the bad stuff - negative publicity?  Isn't that the stuff that closes restaurants, keeps people from eating beef, and drives political candidates from public office?  Well, yes it is, but it doesn't necessarily have to be.  I look at negative publicity as an opportunity, which is how I want all my clients to look at it.  The public loves a good comeback story, and is usually willing to give an errant underdog a second (or third or fourth or--you get the idea) chance, but only if the problem is handled correctly. In that case, it can mean a media bonanza!

    Remember that when you receive negative publicity, you can do something about the situation that caused the bad press in the first place, and what you do becomes newsworthy.  You can plead ignorance if you have to, apologise, ask forgiveness, and pledge to redeem yourself or whatever needs fixing in the situation. The public is amazingly forgiving, as long as you are sincere in your efforts to right whatever wrongs are attributed to you.  And in doing so, you may even take advantage of that opportunity to let the world know a little about you, your story, your struggles, and the challenges you've faced as an entrepreneur.

    Negative allegations can be refuted, disputed, or admitted, all of which gets you media attention.  But to get really positive media attention (turning that media frown upside down, if you will), your story must have a positive, results-oriented spin.  If you (and your attorney) believe you have been slandered, then you could sue.  You could bring experts of impeccable credibility to weigh in on your behalf.  Of course, if the allegations or bad press is true (or at least based on truth), you could use the opportunity of media attention to admit it, and pledge to rectify the error.  You might even get some attention for continuing to champion the cause (cleanliness, organic beef, or marital fidelity) that brought you to grief originally.

    The positive result of any publicity is name recognition, which drives interest (and therefore sales), even if the motive is purely schadenfreude.  So don't fret too much about negative publicity, because no matter how bad it looks, you can use it as an opportunity to get a public platform for yourself and your business.  Which means at the end of the day, virtually any publicity is good publicity.

    Article originally posted on LinkedIn


    About the author:

    Andrie Penta is a Soft Skills Trainer and Marketing Consultant with over 10 years of hands-on experience. In 2013, Andrie was nominated for the Business Woman of the Year Award. In 2012, through a European Commission initiative, she was assigned the role of a Business Mentor. In 2011, she was chosen to represent Cyprus at the "Women in Leadership" mission in the USA. In 2010, Andrie was nominated by the European Commission, as "Female Ambassador Entrepreneur for Europe".  Andrie is a Certified Trainer by the Cyprus Human Resource Development Authority.


    Is Any Publicity Always Good Publicity?

  • 19/10/2016 - by Eurofast Taxand

    Despite global market challenges, the Cyprus real estate market has remained attractive to foreign investors. A number of legislative changes were introduced during 2015 and 2016, further adding to this attraction, including the reduction -and in some cases the abolition- of transfer fees as well as reduction of immovable property taxes which are described below.

    Immovable Property Tax

    Every owner is liable for the payment of immovable property tax for all immovable properties situated in Cyprus and registered in the owner’s name on 1 January of each year. The value of the immovable property is deemed to be the price based on the valuation on 1 January 1980.

    On 14 July 2016, the Cyprus Parliament agreed that immovable property tax for 2016 will be based on 1980 values but reduced by 75% of the amount paid last year (2015). Further, it was decided that the immovable property tax will be abolished in 2017.

    The immovable property tax for 2016 will be calculated at 25% of the price of the property based on the valuations of 1980. The deadline for payment of the 2016 tax has been set at 31 October 2016.  Late payments made between 1 November and 31 December 2016 will be calculated using an increased value of 27.5% of the 1980 valuations.

    Taxpayers who fail to pay before 31 December 2016 will be subject to an additional 10% monetary penalty on the unpaid tax calculated on 31 December 2016.

    The property tax rates to be used for calculating the 2016 immovable property tax are as follows:

    Value of Property - as of 1/1/1980

    €1 to €40,000 - would be charged at 6%
    €40,001 to €120,000 - would be charged at 8%
    €120,001 to €170,000 - would be charged at 9%
    €170,001 to €300,000 - would be charged at 11%
    €300,001 to €500,000 - would be charged at 13%
    €500,001 to €800,000 - would be charged at 15%
    €800,001 to €3,000,000 - would be charged at 17%
    Over €3,000,000 - would be charged at 19%

    Land Transfer Fees

    Land transfer fees are charged on the transfer of immovable property from one person or company to another individual or company. The fees are paid to the Department of Lands and Surveys.

    In cases where an agreement is made under the Immovable Property Tax Law between 2 December 2011 and 31 December 2016 and is thus subject to VAT, land transfer fees will not be applicable. Properties not subject to VAT will be eligible for a 50% reduction of land transfer fees.

    Exemptions from Land Transfer Fees

    No land transfer fees are payable in the following situations:

    Immovable property transferred from a company to another company under a reorganisation scheme
    Sale, transfer and registration of property in the name of a purchaser when the total sale proceeds do not exceed €350,000 in bankruptcy procedures under the bankruptcy law
    On a transfer and registration of immovable property in the name of lender under a restructuring scheme.

    Rates used to calculate the land transfer fees are as follows:

    Up to €85,000 would be charged at 3%
    €85,001 to €170,000 would be charged at 5%
    Over €170,000 would be charged at 8%

    As mentioned above, the changes have added to the attractiveness of Cyprus to potential investors as they will lead to a reduction of costs.  Additionally, an added benefit is available for groups considering restructuring as they will benefit from the exemption of land transfer fees. It is worth reminding potential investors of the decreasing trend in housing loans’ interest rates as well as of the legislation passed in 2015 which provides protection for buyers in Cyprus by allowing owners to apply for their own title deeds.

    Zoe Kokoni, Director (zoe.kokoni@eurofast.eu)
    Eleni Christou, Senior Tax Advisor (eleni.christou@eurofast.eu)

    Eurofast Taxand Cyprus
    T.+357 22699222

    Reproduced with the kind permission of Eurofast Taxand Cyprus

    Original article - click HERE

    Cyprus Amends Property Taxes and Fees

  • 18/10/2016 - by Andrie Penta

    Although this is a tough time period for employees and job seekers-as it is an employers’ market - it is still imperative for leaders to focus on employee satisfaction and retention.

    The majority of employees, working for the majority of organisations, have thought about quitting their jobs more than once, during the past year-according to a relevant study.

    The question is, how do great leaders create engaged followers who are loyal? How do great leaders apply internal marketing?

    Here are a few ways:

    1. Explore your Employees’ Full Potential

    By giving the flexibility to every team member to optimise their true potential, instead of trying to fit them into ready-made moulds, the organisation ensures that they feel engaged, happy and free to give the maximum of their capacity. Examples of companies that have given room for their employees to express their abilities are Google and Facebook and we have all seen the results.

    2. Find out What Motivates Them

    Different age groups are motivated by different incentives. For instance, the younger employees are tech-savvy and understand the importance of constantly mastering new skills to stay up to date. They are connected 24/7 and they would definitely appreciate more active technology support and training. Leaders should be open to elevating their team’s knowledge and skills in regards to technological advances, although they may feel intimidated.

    3. Create a Sense of Belonging

    Employees normally place company culture on their top priority list, as a reason for wanting to join a firm or wanting to stay with a firm. What is important for employees is to feel “like at home”, when going to work, but also for the organisation to ensure that all staff feel like they belong there. This includes recruitment and development activities, the physical work environment, a number of volunteer opportunities, get-together initiatives etc. For instance, Starbucks have introduced employee lounges throughout their corporate offices to create this sense of belonging and to encourage further employee interaction.

    4. Be Flexible

    When employees feel like their leaders sympathise with them, understand them and make an effort to accommodate their out-of-work needs, they make an extra effort to be productive, loyal and work for the company’s best interest. This is especially true for working mothers, who are pursuing a career and need all the support they can get from leadership.

    5. Be Open to Communication

    Successful leaders always encourage open communication. The annual performance review process is one way for a leader to talk openly with his people, however waiting until then, may be too late. Two-way exchanges between a manager and employee could be held quarterly and augmented by real-time feedback.

    6. Train & Develop Your People

    There are various ways in which an organisation can invest in further developing its employees. One way is through team building activities aiming at enhancing inter-company relationships. Others include encouraging employees to invite outside experts to their staff meetings or ensuring key staff members attend industry events. There are also examples of companies which give employees a birthday voucher, which can be spend on a personal development course of their choice.  Overall, the idea is for leaders to constantly invest time and money in taking their employees to the next level.

    A relevant quote:

    A CFO is wary about investing in the training and education of the employees.

    He asks the CEO “What happens if we invest in the development of out people and then they leave the company?”

    The CEO is a bright person and replies “What happens if we don’t and they stay?”


    About the author:

    Andrie Penta is a Soft Skills Trainer and Marketing Consultant with over 10 years of hands-on experience. In 2013, Andrie was nominated for the Business Woman of the Year Award. In 2012, through a European Commission initiative, she was assigned the role of a Business Mentor. In 2011, she was chosen to represent Cyprus at the "Women in Leadership" mission in the USA. In 2010, Andrie was nominated by the European Commission, as "Female Ambassador Entrepreneur for Europe".  Andrie is a Certified Trainer by the Cyprus Human Resource Development Authority.

    How to make sure your employees don’t quit!

  • 16/09/2016 - by Andrie Penta

    Many small business owners, especially in the professional services sector, start out small and gradually grow their businesses, mainly out of personal connections and business development efforts. Over time, they realise that the one man show cannot go on forever and that they must start seeking for support.

    This is normally the stage when the business has reached a critical juncture, where it is either growing beyond the owner’s ability to keep up or it is shrinking. It is the point when it is clear that the business needs leads or leads need follow up! At that stage, the business can start with a support person, take on a salesperson, and hire a customer service representative.

    Not long after those key hires, the entrepreneur starts to wonder if he could actually get better marketing results if he used a marketing expert.  But, how will he know when it’s time to stop DIY (i.e. doing it himself) or stop delegating it to an overworked support person?

    Here are some indications:

    1) Sales are slow

    If you know there is a market for your service, and you’re confident that your customer service, sales team and pricing are up to standard, the problem with lagging sales could well be ineffective marketing.

    2) Marketing is not your thing

    It’s puzzling when talented and intelligent business owners admit that they don’t know anything about marketing. Trust me, it shows anyway. Shy approaches and ineffective email campaigns will certainly not bring out the desired results. A professional marketer loves that stuff-allow them to express their passion for your business. The results will amaze you.

    3) Your marketing results are Hit or Miss

    If your marketing results have been hit or miss, you may have come to the conclusion that inbound marketing doesn’t work for your business. Could the blame instead lie with your shot-in-the-dark approach?

    4) You wonder what could actually work

    If you suddenly experience an increase in website traffic, phone calls, or new leads, do you know where they’re coming from? If not, you’re likely wasting your time on ineffective marketing strategies and throwing away potential opportunities for even greater success.

    How are your marketing efforts contributing to website traffic, leads and customers? If you can’t answer that question, let a marketer answer it for you.

    If we would do a market research we would find out that within professional services SMEs often marketing takes a back seat, or it is entirely overlooked. In a worst case scenario, marketing is done by someone in the company who has some extra time, but no marketing experience at all. This can actually be detrimental to the business, as these people, although very skilled in their positions, are quite unskilled in strategic planning related to advertising and marketing. It is most important that business owners realise that they need to do what they do best -run the company. Taking time away from prospecting or running the business will eventually hurt the company.

    Profits are the reason that every business needs a real marketing specialist. Once that specialist learns about the company and its customers, they will bring together ideas to get the name of the company before its target group. Today, more than ever, businesses are relying on marketing professionals to prove to them that their advertising ventures are paying off.

    Furthermore, it is important to keep up to date on marketing trends, such as social media trends. The internet is a major thing and when used appropriately, it can help increase sales.

    A company must be branded and steps have to be taken over a period of time to achieve the best results. It's not something that can be done every once-in-a-while when the accountant or someone else in the company has some spare time.

    There is no single business that could not benefit from professional marketing efforts. Small companies might not be able to justify hiring a full-service marketing agency, but there are independent marketing specialists who can assist with a small version of a very good campaign-a campaign that will be customised for their size of company and target market. Depending on the type of business, a full gambit of marketing strategies could be successful in growing the business.

    Choosing the marketing specialist or agency that best suits a company should be taken seriously. After all, the company’s success is at risk. Business owners should take into consideration the type of work the specialist or agency has done in the past, their level of experience with the industry and their longevity in the marketing field.


    About the author:
    Andrie Penta is a Soft Skills Trainer and Marketing Consultant with over 10 years of hands-on experience. In 2013, Andrie was nominated for the Business Woman of the Year Award. In 2012, through a European Commission initiative, she was assigned the role of a Business Mentor. In 2011, she was chosen to represent Cyprus at the "Women in Leadership" mission in the USA. In 2010, Andrie was nominated by the European Commission, as "Female Ambassador Entrepreneur for Europe".  Andrie is a Certified Trainer by the Cyprus Human Resource Development Authority.

    E: andrie@penta.com.cy
    T: 99360629

    When is it time to hire a Marketeer?

  • 06/10/2014 - by Pavlina Papalouka

    One of the most important steps to your success is having a very clear intention about what you want to create. 

    And when I say have a clear intention, I mean to support that intention every single day with your thoughts and actions.  Have this intention very strongly in your mind every day as you wake up and keep it in your focus all day. Make a decision to not take any action that is not congruent to your intention.

    You need to ‘act as if’ and take responsibility for how you show up to others and if the way you show up, is congruent with what you intent to manifest.

    You can’t keep confusing the universe, asking for one thing and then behaving differently and expecting to get results.

    For example, if your intention is to reach a big goal in your business or get a dream job, you need to align your actions to that success that you want to create – so you need to go out and meet people that can help you, make calls, send e-mails, get more educated on the subject constantly so that you become a top expert in your industry,  go out and find ways to gain expertise with people who are more successful than you, while keeping your intention clear in your mind and in your thoughts every day. You can’t just sit in the office or at home, taking the same kind of action as before and expecting to see different results.

    So if your intention is to have a perfect healthy body, but now you are overweight, you don’t exercise and don’t take care of what you put in your body with the food you consume, you will need to create a lifestyle shift to make your intention a reality. Study healthy nutrition, go see a nutrition expert, join a gym, find out what kind of exercise suits you, visualize every day yourself having your ideal healthy body, create a vision board for your health and fitness and take daily consistent action by eating healthy, exercising and taking care of your health.

    And remember you don’t attract what you want, you attract what you are. Make sure that what you are is congruent to what you want to manifest.

    You can find Pavlina’s video here: http://www.cyprus.com/pavlina-papalouka---seminars-organiser--coach--speaker-139230-video-5686.html

    Visit my blog at http://pavlinapapalouka.com/ for more interviews, personal development and Inspiration to live your full potential!

    Join me on Two Free Webinars October 7th and 9th 2014!

    Tuesday October 7th - Clearing the Blocks to a New Opportunity - Free Online Meditation Webinar. Reserve Your spot HERE  https://attendee.gotowebinar.com/register/369688056611382018

    Thursday October 9th - Determine your Life Purpose and Passion - Free Group Coaching Webinar. Reserve Your spot HERE https://awakenspace.leadpages.net/purpose/

    Success Alchemy: Are you Confusing the Universe?


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