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Nissi Bay Beach is an extension of Nissi Beach. It is located west of Agia Napa and is accessible from Nissi Avenue through the entrance to Adams Beach Hotel. It has earned the Blue Flag Accreditation.

It is probably the most famous (and infamous) beach on the island and definitely the place to be during the summer if you are young and single. There are beach parties and DJ events at the beach bar several times a week during the summer months, usually organized by local radio stations and sponsored by hip brands.

It is not really a beach for families as it can get quite loud from the music. Nissi Bay usually attracts the beautiful crowd, the people who have been struggling all year to build the perfect body at the gym. Sometimes it almost feels like a swimsuit runway. This is a party beach.

For a more family-friendly beach in pretty much the same area, Nissi Beach or Sandy Bay are better alternatives.

The beach itself is sandy (golden and fine) and the water is crystal clear and relatively shallow, making it very easy to swim there. The characteristic feature of Nissi Bay is a land formation that once used to be connected to the beach with a thin sand "walkway". The thin strip has now sunk and left a small island around 50m from the beach that people swim to and jump into the water from. Also, the watersports facilities are based on the little island.

The beach also offers full amenities provided by the municipality and the local establishments. There is no cost to enter the beach, or to park behind the beach bar, through which you enter the beach area. Sunbeds and umbrellas are available at the standard rate, while changing rooms and toilets an be used for free. There are also showers at the beach bar that work with a timer that is activated by entering coins.

It is recommended that you get claim your spot before 11:00am, as Nissi Bay gets packed. Especially in the peak tourist months, around 2:00pm it is almost impossible to even find a patch of sand to lay your towel down (forget renting an umbrella and sunbed at this point). You should definitely bring your own umbrella just in case there are no spots available because the sun can get very hot. Also, drink lots of fluids and wear sunscreen or sunblock if you are fair-skinned.